Press Releases

The Press Works offers an affordable way for businesses and other organisations on a budget to get their messages to the media.

Press releases of up to 500 words are written for customers by an experienced media relations consultant and issued by plain text email to media in the UK on their behalf.  The price for this service is £140 (plus VAT).

If customers have already written their own press release, a media list can be drawn up and the press release distributed by plain text email.  The price for this service is £95 (plus VAT).

Potential customers will be advised at the outset of the realistic expectations of media coverage.  The case studies below show what can be achieved, but not everyone's story interests the media - especially the national media.

The process

  1. You complete the online press release form, after which the potential of your story is discussed with you. Or just pick up the phone initially for a discussion.
  2. If you choose to go ahead, you then make your payment.
  3. Your press release is written and submitted to you for approval.
  4. The media that will receive your press release are selected from a database of more than 100,000 UK journalists and more than 40,000 UK media outlets.
  5. Your press release is distributed, with your contact details on it, so that journalists can get in touch with you.

Case Studies

Celebrities: The Daily Mail's diary page, edited by Richard Kay, snapped up the exclusive story about Louise Owen - wife of England international footballer Michael - becoming patron of Europe's original charity for the rehabilitation of former racehorses, the Thoroughbred Rehabilitation Centre. And then everyone else wanted the news . . . 

'You're worth your weight in gold' - Penny McPhillips

Technology: Within a day of a press release from technology business Gamercize being distributed - which was featured, for example, on the renowned Red Ferret Journal blog - traffic to the company's website had increased tenfold. "The release has driven a lot of interest in our product lines," said Gamercize's managing director.

'A job very well done' - Richard Coshott

Showbiz: A press release was rushed out for actor Erich Redman, one of the stars of the first 9/11 film United 93, in the hours before its British premiere.  The result . . . he was inundated with interview requests from broadcasters, and his story became the main talking point about the film in the media for days afterwards.

'Thank you for your wonderful work' - Erich Redman

Sport: A profile of Britain's youngest racecourse manager created a flurry of media coverage.  Film crews from BBC and ITV came to Huntingdon Racecourse; there were radio interviews; stories in daily newspapers and magazines; and a feature in The Times which resulted in an invitation for Amy Starkey to meet The Queen at Buckingham Palace.

'Love it' - Amy Starkey

Charity: A West Midlands housing association wanted to raise its profile.  An emotive story was crafted, focusing on the lady who heads the Lyng Community Association in West Bromwich as she related her experiences of fighting for her community.  The press release attracted interest across the region from quality newspapers and television.

'Thanks for all you've done' - Victoria Breakwell

Entertainment: Channel 4 Faking It! contestant Kevin McMahon - who fooled Paul Daniels into believing that he (Kevin!) was a professional magician - was preparing for his first Edinburgh Festival Fringe.  He needed a press release for his Fringe media pack and to achieve coverage for his comedy magic act.  And he enjoyed a great show.

'I'll suggest you to magician friends' - Kevin McMahon

Consumer: Northern Ireland local government officer Karen Adair needed publicity to develop her home-based dog treats business - The All American Dog Diner. An Ulster Television crew was soon round to film her and Rocky (left); she was interviewed by various radio stations; and newspaper articles published. With the monthly magazines to follow!

'Thank you for all your hard work' - Karen Adair

Environment: Publicity for the Marches Energy Agency's 'Green Light Motor Show' at the Aston Science Park included two major articles in the morning newspaper for the West Midlands - the Birmingham Post - as well as coverage from the Press Association, and interviews on the BBC and a number of commercial radio stations in the region.

'We'll be in touch again' - Larry Parker

Business to business: No sooner was news announced that businessman Robin Carlyle was launching an online problem-solving service for small companies, www.fightyourcorner.com, than the business editor of his regional evening newspaper was on the telephone to prepare a most positive article, and local radio wasn't far behind. 

'I am delighted with the response' - Robin Carlyle